How To Argue Against AI-First Research

How To Argue Against AI-First Research How To Argue Against AI-First Research Vitaly Friedman 2025-03-28T09:00:00+00:00 2025-05-20T14:32:37+00:00 With AI upon us, companies have recently been turning their attention to “synthetic” user testing — AI-driven research that replaces UX research. There, questions are answered by AI-generated “customers,” human tasks “performed” by AI agents. However, it’s not just…

How To Build Confidence In Your UX Work

How To Build Confidence In Your UX Work How To Build Confidence In Your UX Work Vitaly Friedman 2025-03-11T15:00:00+00:00 2025-05-20T14:32:37+00:00 When I start any UX project, typically, there is very little confidence in the successful outcome of my UX initiatives. In fact, there is quite a lot of reluctance and hesitation, especially from teams that…